Beauty app usage by type in selected countries 2021

According to the results of the Global Consumer Survey conducted in 2021, China had the highest share of users of beauty apps in general compared to the other countries included in the survey. The most popular type of beauty app among female Chinese consumers was apps that scan a user's face and provides individual care tips. Some 37 percent of the survey respondents stated that they have used this type of beauty apps.

Beauty app usage in selected countries in 2021, based on the type of app

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Number of respondents

approx. 1,000

Age group

16 years and older

Special properties

Female residential online population who use decorative cosmetics or face care products

Supplementary notes

The survey question was phrased as follows: "Which of the following types of apps have you used in the past 12 months? Please select all that apply: I have used apps that..."

Multiple answers were possible

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